Mahindra New Thar Roxx Launch by Advance Features
Stretching the popular 3-door Thar and adding an extra pair of doors without any other changes would be the obvious and logical way to develop a 5-door Thar, now officially christened as the Mahindra Thar Roxx. It’s a quick and easy (and cheap) formula that Suzuki has used for the Jimny; the 5-door version available in India is nothing more than a stretched version of the 3-door Jimny on sale in international markets. Looking at the dismal Jimny sales in India, it’s a formula that clearly hasn’t worked . And that’s the fundamental difference with the Thar Roxx. It isn’t just an elongated Thar, but a completely new SUV that has set new benchmarks for the company in many areas. Interestingly, Mahindra initially conceived the Roxx simply as a stretched Thar with rear doors, whilst keeping changes to a minimum to save costs. But very quickly, Mahindra threw the rule book out of the window. They saw the Roxx as an opportunity to develop an SUV that could stand on its own as a unique of...